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YouTube Is Building Community–And It’s Not Just About Video

Text, still images, and GIFs are now part of the mix that the service gives creators to keep their fans engaged.

Text, still images, and GIFs are now part of the mix that the service gives creators to keep their fans engaged.

Last March, half a dozen people met for breakfast at Hugo’s, a restaurant in Los Angeles. Two of them were John and Hank Green, the brothers who are among YouTube’s most popular content creators as well as the founders of VidCon, the annual festival that brings together fans, creators, and industry types for a celebration of online video.

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